Information Transformation Services offers comprehensive product research services that identifies crucial market issues that helps to prepare the business for the successful products design and development. IT-S supports companies through every stage of the product design and development process with insights that enable the business to evaluate the ideas, custom demands and market needs
When planning to release products in a competitive market, business can avoid costly marketing mistakes and ensure that they are fulfilling the market needs while giving customers what they want. Product Information Research from ITS allows the organizations to refine their product performance and preparation before committing to development and release and ensure product features can be customized according to the market response. Stay on track of the product trends within the market and remain ahead of your competitors with the customized insights, cost effective services and scalable pricing models from ROP’s value-driven Product Research Services.
Initial Product Research
ROP evaluates new product concepts that enable businesses to eliminate unpromising ideas and focus on.
IT-S evaluates the new product concepts that enable the business to eliminate the uncompromising ideas and focus on.
ROP performs product research across market verticals to thoroughly evaluate the market need for your business's product. This includes market sizing, market trends, sector-specific market research, and risk analysis.
Product Name and Packaging Research
ROP conducts research to test market and customer response to product names and packaging during early stages of product development to obtain important feedback and ensure these components successfully project your brand's image.
Retail Industry Research
ROP provides insights that are specialized for the retail sector with product research data that enables businesses to inform potential retailers on why it's beneficial to stock your company's product, how to optimize product displays to enhance product features the best, and how to promote your products to maximize sales.
ROP performs targeted consumer based research that includes in-depth profiling and sentiment analysis to determine customer response, need, and parameters for your business's product offerings.
Benefits of Utilizing ROP's Product Research Services
- Better understand what customers are looking for and tailor your products to meet their expectations and address their unique needs with ROP's valuable Product Research insights.
- Accurately evaluate similar competitor products within the market, and design your products according to information regarding their successes and failures.
- Receive comprehensive market trends insights that help your organization understand how your product will fit into the market.
- Increase your chance of commercial success with well-researched data related to all possible components of the market, including customers, competitors, risks, and up to date industry reports.
- Test your product concepts, packaging, and name to ensure they're well-received and convey the right intended message to the market and customer base before release.
- Better adapt and modify your products based on insights that reveal information regarding market need, customer feedback and responses, technical feasibility, and resource evaluation.
- Make the most of your potential sales figures with ROP's thorough evaluation of the retail industry, including which retailers can sell your products at the best locations, what types of displays best showcase your product, and how your product should be priced per retailer, etc.
- Develop and refine your brand image about your product based on insights from ROP, which covers customer sentiment, advertising response, and marketing elements.
- Receive the support of ROP's highly experienced research and analysis team throughout the entire phase of the product research process, from idea generation and screening to product design and testing, and product launch.