|
| New Media |
| While ITS provides the usual data entry / rekeying services
– we deliver something more. We analyze, categorize and web enable data for
new media companies. The
requirements of our media and newspaper industry clients are stringent: Internet
accessible classifieds and other advertisements must be 99.9% accurate, uploaded to the
website within hours and conform to a range of criteria relating to content and form. Some
other outsourcing companies may be able to match ITS on accuracy, speed and cost.
Questions of content and form are not as simple. Let’s look at the example of
classified job advertising. |
| Job Ads |
| The content of your Internet career classifieds is not just the print information
that you see in the newspaper. While all of this must be available and correct in an
online ad, the Internet version of classifieds has to provide powerful search
capabilities. So, every job and every employer must be understood and categorized, and the
information must be entered into a searchable database that seamlessly integrates with
your web application. And, the form of a professional classified service must meet the
requirements of a demanding customer base – the companies and organizations that are
seeking employees – by producing high impact ads that can attract top employees. |
| Content: |
The handling of the content for web
classifieds is a two-tier process. First, there is the actual data capture. Second, it is
necessary to categorize the data. In both, quality control is key to providing error-free
output.
- Data Capture:
ITS receives data for ads in a range of formats (e.g., pdf, email, MS Word, graphics
files). We use a combination of manual entry, OCR and automatic conversion to optimize for
accuracy and efficiency. We use a tested methodology for tracking,
monitoring and checking the accuracy of data capture projects. As a result, we can offer
99.9% accuracy to our clients. A team leader is assigned to supervise every project, check
the work of operators and technicians, and ensure quality assurance testing is carried out
on completed work.
Our regular clients
receive the additional benefit of having projects handled by designated teams of
operators. In this way we are able to consistently deliver the highest standards of
accuracy and efficiency.
- Data Analysis and
Categorization
In order to create a searchable database for your web applications, we categorize all
content according to your specifications. This means that we have to understand your data,
your line of business and your customers’ needs. For example, in career classifieds,
our operators have to identify the industry sector, sub-sector, job role / sub-role, job
title, job category, employer and so on. This labor-intensive work is accomplished
efficiently by a process that involves intensive training and on-going consultation.
We use the same
quality control methodology for data analysis and categorization as we do for data
capture. Team leaders monitor and check work, and are responsible for the accuracy of
overall projects.
|
| Form: High-Impact Presentation |
| The high-impact presentation of print ads
must be preserved for a professional Internet advertising service. This involves capturing
formatting information as data is entered, and then translating this to a form that will
work well with web applications. ITS uses HTML to encode formatting information. For
example; |
<HTML>
<BODY>
<FONT SIZE=2><P><B>THERAPY SUPPORT WORKERS</B> </P>
Professional Therapy Services Inc. is currently accepting applications for experienced
Therapy Support Workers / Rehabilitation Therapists to work in the communities of the
Anytown, Anycity and Metropolitan areas. Therapy Support Workers facilitate rehabilitation
programs directed by occupational therapists, physiotherapists, psychologists and other
regulated health care professionals to assist people to reach their optimal level of
independence following a brain or spinal cord injury. Education and Experience working
with individuals who sustained a brain injury is essential.The position requires staff to travel and
occasionally transport clients in their own car. Motivated, creative people with
experience in the design, development and implementation of life skills, job coaching, and
behavioural management programs are encouraged to apply.
<I><P>Please mail or fax your resume: </P>
</I>
<B><I><P>Attention to: Anita Durham, </P>
<P>Professional Therapy Services Inc., </P>
<P>68 Queen St. W., Suite 206, </P>
<P>Brampton, ON L6W 1A7 </P>
<P>Fax: 1-905-555-1211. </P>
</B></I></FONT></BODY>
</HTML> |
| Integrating with Web Applications |
| ITS can provide XML output for use with web
applications. XML is a system for defining, validating, and sharing document formats. XML
is recognized as the universal format for delivering structured documents and data to web
applications: it is scalable, flexible and platform-independent. Moreover, XML allows for
the preservation of the richness of contextual information needed for the web At ITS, we
are experts in XML data conversion. By utilizing the power of XML, we can convert the data
we capture and categorize into a format that conforms to your document type definition
(DTD). If you are already working with XML, we will use your analysis and DTD to convert
your data into XML. If XML is new to you, we can help you set up the necessary DTD for
your website. The following is a sample of XML output that is generated by ITS from a
print ad. |
<?xml version = "3.0"?>
<!DOCTYPE Document SYSTEM "http://abc.com/sample.dtd">
<Document>
<Classification>
<CustRef>85584</CustRef>
<AppDeadline>20020508</AppDeadline>
<JobTitle>THERAPY SUPPORT WORKERS </JobTitle>
<EmpName>Professional Therapy Services Inc.</EmpName>
<EmpTerm Name = "Permanent"/>
<JobRole ID = "999" name = "Test Job Role"/>
<JobSector ID = "99" name = "Test Industry Sector"/>
<jobLocation ID = "1" name = "L6V 1A9"/>
</Classification>
<JobDescription>
<LongDesc>Professional Therapy Services Inc. is currently accepting applications for
experienced Therapy Support Workers / Rehabilitation Therapists to work in the communities
of the Anytown, Anycity and Metropolitan areas. Therapy Support Workers facilitate
rehabilitation programs directed by occupational therapists, physiotherapists,
psychologists and other regulated health care professionals to assist people to reach
their optimal level of independence following a brain or spinal cord injury. Education and
Experience working with individuals who sustained a brain injury is essential. The
position requires staff to travel and occasionally transport clients in their own car.
Motivated, creative people with experience in the design, development and implementation
of life skills, job coaching, and behavioural management programs are encouraged to apply.
</LongDesc>
<Salary min = "19000" max = "25000" />
</JobDescription>
<ContactInfo>
<ContactDetails>
<FirstName>First</FirstName>
<LastName>Last</LastName>
<EmailAddress address = "test@test.com"/>
<phone>(416) 555-1212</phone>
</ContactDetails>
</ContactInfo>
</Document> |
| back |
| Used Car / Motor Advertisement |
| One of our unique capabilities is our ability
to text convert and classify car / motor ads for the web and fill gap missing information.
For example, if only a model is given, we can get the make. Some of our clients include
leading motor / car websites that sell used and new cars. We can take line ads
and extract over 20 pieces of information that may or may not be available in the ad.
We can take a print ad that looks like the image below (1) and extract all useful
information in the client specified list of fields (2). Furthermore, we can export data in
any format that your website supports. All of this with in hours of receiving the
source data to the time we send the process data back to the client.
| (1) Source |
(2) Data
capture |
 |
adv.
text:
make:
model:
color:
registration:
cc:
miles:
price:
year:
variant:
doors:
style:
vendor name:
vendor address:
city:
state / county:
zip / postal code:
phone:
fax:
email:
|
| (3)
Final Output |
XML,
Structured Text, ASCII, HTML, Client Specified. |
back |
E-commerce
Sites |
| No
matter what your nature of business is, at ITS we can capture, analyze, classify and post
data on your website. |
Whether you need XML
output, or another format, ITS can convert your advertisements to a form that is
compatible with your requirements.
Partnering with
media industry leaders to develop state-of-the-art internet advertising systems has proven
our ability to work with clients to deliver the best in their field. Our media and
newspaper clients know their business – they understand advertising. At ITS, we know
how to translate that to the Internet medium.
back |
Specialized
Services
Job / Recruitment Sites
Car / Motor Sale Sites
E-commerce Sites
|
